Summary
This dashboard focuses on digital marketing ROI and helps users compare campaign spend, conversion value, and revenue impact.
Project objectives
- Connect campaign spend to business results.
- Help marketers understand ROI.
- Support smarter budget allocation.
Business challenge
The client was spending on marketing but could not clearly see which channels were profitable.
How the dashboard was built
We reviewed campaign data, cleaned source fields, created marketing ROI calculations, and designed the report to show summary KPIs and campaign breakdowns.
Solution delivered
We created a Power BI dashboard with campaign spend, conversion tracking, ROI measures, and channel performance visuals.
Key insights of this dashboard
This dashboard helps users move from a high-level performance view into more specific business insights. It is designed to make trends, gaps, and opportunities easier to identify without relying on manual spreadsheet reporting.
- Ad spend performance
- Lead and conversion tracking
- Campaign ROI calculation
- Channel-level revenue impact
- Marketing efficiency analysis
Client feedback
The client said the dashboard helped them decide which campaigns to continue, pause, or improve.
What you can expect
This dashboard can help reduce wasted marketing spend and focus on channels that generate results.
Related services
How to use this dashboard
Start with the KPI cards, then use the visuals to compare trends, identify performance changes, and drill into the areas that need attention. In a live version, users can interact with slicers, charts, bookmarks, and report pages.
The interaction, download, and open report options are locked for now. Users can sign up and request the complete dashboard file when you are ready to provide access.
